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Let the Games Begin. Super Bowl of Gorilla Marketing

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Persil Kicks-Off The Annual Jump On The Bandwagon Super Bowl Competition By Stephen Weir from article on Linked In 01.23.2016 When Super Bowl Frenzy grips our neighbours to the south, PR/Marketing experts try to jump on a crowded Super Bowl media bandwagon, even if their products/message has absolutely nothing to do with the February Classic. This morning Persil laundry detergent - a popular German soap marketed in North America by Walmart - kicked-off the non-NFL sanctioned  Super Bowl of Commercial Tie-ins  gorilla marketing competition. They got in the game by  carefully avoiding the Trade Marked Super Bowl Name when they issued the result of a consumer survey they called THE BIG GAME STAIN! Persil hired a firm to interview 10,000 Americans - 5,000 males and 5,000 female - all of whom had watched at least part of The Super Bowl within the past three years. Reviewing the results Persil found that: Almost 2/3 of participants (64%) had spill...

Andrew Hawley Sends Out Press Release Offering $5,000 For Dylan Concert Poster

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Received  a Press Release this Morning Offering Big Bucks For This Bob Dylan Poster December 29, 2015 - Rock 'N' Roll collector using press release to find owner of a rare Bob Dylan poster. $5,000 US reward. Avid boxing style rock concert poster collector, Andrew Hawley issued a North American wide press release this morning to advertise that he is on the hunt for a rare piece of early 60s music. The owner of Vintage Rock Posters, is looking for a 1963 Bob Dylan Newark Mosque Concert poster and is willing to pay big bucks for it.  The concert was promoted by Moe Septee and Fe lix Gerstman who were early supporters of 1960s folk and rock acts on the East Coast. Dylan played the Newark Mosque on November 30th. According to Hawley, "This would be the first of two visits for Dylan to Newark in the 1960s. Two years later he would play the Newark Symphony Hall. Murray Posters of New York City printed the concert posters on thick cardboard, which measures approximate...

Hadley + Maxwell resculpting Canada

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. As seen at Huffington Post  huffingtonpost.ca/stephen-weir/h adley-maxwell-resculptin_b_8838234.html   … via @ HuffPostCaLiv Hadley (left) + Maxwell (right) When the massive Art Gallery of Hamilton exhibition, are you experienced ? ends its six-month run a few days after New Years, Canadian artists Hadley + Maxwell will be   well on their way to owning  the title of Canada’s most sought after sculpting duo!   The pair not only front-page the Hamilton contemporary art exhibition, they are also in the process of installing an outdoor sculpture in Toronto that will metamorphose the new community called West Don Lands . Hadley+Maxwell consist of Toronto born 42-year old Hadley Howes and Montreal’s 49-year old Maxwell Stephens. They currently live and work in Berlin, Germany and travel the world collaborating on significant art pieces for public galleries, institutions and well-heeled collectors. When talking about themselves and their work,...

The Growth of the Modern World Via The League of Nations

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. The Growth of the Modern World Via The League of Nations A Review of Susan Pedersen's The Guardians: The League of Nations and the Crisis of Empire By KJ Mullins-Toronto History Today:  For historian Susan Pedersen the League of Nations was a fascinating period of restructuring the Imperial World to Nation States while attempting to maintain old school ideals of how to govern the masses. Susan Pedersen (middle) wins the Cundill Prize Nov. 2015 Pedersen was in Toronto this November as part of the shortlist for the 2015 Cundill Prize in Historical Literature.  Just hours before she took the prize we sat down to discuss her book The Guardians: The League of Nations and the Crisis of Empire.   "I didn't write my book as a comment to current affairs, that is for the reader to draw on." Pedersen stresses that she is a true hardcore research historian and that her focus is on the world prior to 1945, not on the present day. Narrowing in on the mandate...

Cotton, Slavery And The Caribbean

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. Cotton, Slavery and the Caribbean An interview with Columbia University author/scholar Sven Beckert By KJ Mullins-Toronto Trinidad Guardian:  The Caribbean played an important role in the growth of slavery in the Southern United States, the Industrial Age and the booming cotton trade of the 18th century. While cotton was never as large an industry in the Caribbean (as what happened with sugar) the islands played an important role in the growth of the United States and fostering the Industrial Revolution. Author Sven Beckert explores this historical period in depth along with other aspects of the cotton industry in his award winning Empire of Cotton: A Global History. The Pulitzer Prize finalist was   in Toronto for the Cundill Prize took time to discuss how the slave trade, growth of Island cotton plantations and the Caribbean slave revolts influenced the booming slave trade within the southern United States.   “I wanted to bring the economy of...