Tourism Breaks Records
St Lucia – a lesson in selling tourism to willing, winter-hating Canadians. By Stephen Weir St Lucia, like many other Caribbean Island nations is deft at first breaking the spirit of winter-hating Canadians and then magically opening their wallets to spend, spend, spend. The Caribbean Camera was at the swanky Hotel X at Toronto’s CNE grounds earlier this week and watched as the hex was put on willing travel agents, travel writers, airline reps and crazy jazz fiends! St Lucia does it just right. Their formula? Fill a room with beautiful people in an equally beautiful room. Turn up the temperature so that it feels almost tropical. Serve rum cocktails and cold cold green label beer. Then stand in front of a big ass TV screen showing gorgeous images of fun loving white millennials frolicking in a moon pool against a backdrop of the world famous twin Piton Peaks. Next, play some live funky music, give away a couple trips (no we didn’t win) and warn depar...