Short business piece about how new friendly foods pimp themselves with dangerous underwater images
, SHARK AND FUNBITES – MAKING JUNK FOOD EDGY Grocery Innovations Canada, is the country’s largest grocery trade show and conference. The closed-to-the-public is the place to see new food trends and sample the new foods that will be stocked in independently owned food stores in the months to come. The conference was held late in October in Toronto, and two products debuting at the show shared a common theme … diving and the underwater world! It will be Sharks, Sharks and more Sharks in Canadian grocery stores if the new importer of Thailand’s most popular energy drink has a say in it. Meanwhile, one Canadian company is betting on children wanting to have a feeding frenzy with FunBites, an all fruit treat shaped like underwater creatures. FunBites is produced by Sun-Rise a British Columbia based food producer. The product is 100% fruit and has no artificial flavours or artificial colours. “Your kids can explore an ocean full of whales, sea horses and turtles with Berry Blend flavour,”