Stephen Weir articles, editorials and popular social media weir postings

Cheaper air fares coming to the Caribbean market soon (we hope)   Stephen Weir Amazed at the cost of an airline tickets these days? If you can hold your breath for a few months or so there is relief in sight. Jetlines, a new Canadian discount airline made an inaugural flight from Toronto to Vancouver this month and has just received US approval to fly from Canada to Las Vegas and Florida. Right now, Jetlines has only one airplane in its hanger, but, promises once it takes delivery of more Airbus jets it will begin offering service to the Caribbean. Jetlines, is a Canadian ultra-low-cost airline  headquartered in Mississauga, Ontario. “We are looking forward to expand our international network, as the U.S. is a top market for Canadian travelers,” Eddy Doyle, President and Chief Executive Officer of the airline   reported  in a recent statement. “With the winter months fast approaching, we know sun destinations will be a priority for leisure travel and we int...

St Lucia – a lesson in selling tourism to willing, winter-hating Canadians.   By Stephen Weir St Lucia, like many other Caribbean Island nations is deft at first breaking the spirit of winter-hating Canadians and then magically opening their wallets to spend, spend, spend.   The Caribbean Camera was at the swanky Hotel X at Toronto’s CNE grounds earlier this week and watched as the hex was put on willing travel agents, travel writers, airline reps and crazy jazz fiends! St Lucia does it just right. Their formula? Fill a room with beautiful people in an equally beautiful room. Turn up the temperature so that it feels almost tropical. Serve rum cocktails and cold cold green label beer. Then stand in front of a big ass TV screen showing gorgeous images of fun loving white millennials frolicking in a moon pool against a backdrop of the world famous twin Piton Peaks. Next, play some live funky music, give away a couple trips (no we didn’t win) and warn depar...