Stephen Weir articles, editorials and popular social media weir postings

PR Tales From My Blue Bin (some marketing and PR ideas are better left alone) From the Huffington Post http://www.huffingtonpost.ca/stephen-weir/worst-pr-campaign_b_2067262.html By Stephen Weir: Saying something loudly doesn't make it true. Doubly so when it is the printed word doing all the yelling. I was given a card (pictured top) to keep so that I wouldn't forget the show I had just paid to see. Since then the card has been pinned to my corkboard wall. It has been up there for a while. It edges have started to curl. It has taken a couple of Starbuck splashes over time. I took it down yesterday when I realized the card's message -- Please Keep This Card As Your Memory Of The Show -- hadn't worked. I have no memory of getting that 3" by 4" piece of cardboard. I can't tell you what show I was at when I received the card. An art show? A play? A dance performance? Hmm. Probably something that was given out at a Toronto Harbourf...

 PHOTOGRAPHS OF DIVING OFF AKUMAL BEACH - YUCATAN FACTS SIDEBAR A coral encrusted moped in the sand off Akumal Beach - Weir A Scuba Dive Girl drifts in the current Akumal - Weir Yucatán Facts • The Yucatán Peninsula is a large, cavernous limestone shelf not more than 165 feet (50m) above sea level and without any surface rivers. Instead, rainwater penetrates the porous limestone and forms underground rivers. • Most diveable cenotes in Mexico are to be found in the Riviera Maya on the Yucatán Peninsula. It’s been estimated there are approximately 30,000 cenotes in this region of which an estimated 100 are diveable. • Many cenotes are located on private land and are accessible only with permission. Most are basically inaccessible by normal means but many are open to the public. Entrance fees vary from $10 pesos to $100 pesos, approximately USD$1-10, for those managed by locals. Commercial operations offering more to see and do typically charge more, USD$10-25. • The Ri...