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. Toronto Dive Industry on the Ropes? First signs that the current recession is taking its toll of Toronto's scuba industry appeared early in 2009 when the classey Toronto dive shop, Waterline, quietly closed its doors. The dive store, located on Avenue Road in the heart of Lawrence Park, one of Toronto's most affluent neighbourhood, has been servicing sport divers since 1992. The shop, established by Wendy Rutherford and her late husband Craig, was a full service store. It offered equipment, repairs, classes and popular dive trips. Waterline was the first shop to use the Internet to effectively communicate with divers throughout the city. Rutherford has always believed in having a close relationship with the dive community. On her website she has long said that the goal of her store was "to provide top-quality merchandise from companies which stand behind their products and value customer satisfaction, and to provide incredible customer service by knowing our products,