Stephen Weir Writes a Story so that he can get a Guinness Book of World Records' Listing (most scuba record stories by a writer in an attic on a Mac)
. .... For writing about the things that divers do to get publicity for their causes (and themselves). PART ONE How to generate press for a non-event? Set a world’s record. Build the world’s first or the world’s biggest. Do something that no one has done before, or set a record for doing it over and over again. Hold your breath. Hold all your neighbours' toes. You can even make the world’s smelliest Taleggio (stinky cheese) and attract reporters willing to take a sniff. No one knows this better than scuba and skin divers. There is a certain amount of implied danger in anything you do underwater and as result the media sits up and takes note when there is a potential underwater accident. Hold your breath for 10 minutes and no one will care. Do it underwater? CNN will be knocking on your door. Play bad billiards in the rec room and no one, not even your family will watch. Do it underwater? Headline news. No matter how obscure your record is, announcing it generates publicity in prin