Salem smokers up against the wall. Did Salem go to the Berlin Wall for kissing inspiration
FROM THE WALL TO McALL TO THE PACK BY STEPHEN WEIR It took a trip to the Berlin Wall to figure out where the R. J. Reynolds Tobacco Company (based in Salem, North Carolina) got the inspiration for this Salem Light menthol cigarette advertisement. Two men—or a couple—are sharing a fat sausage, with the familiar line: “Share the spirit, share the refreshment.” This was a full-page ad that appeared in McCall’s November 5th issue. I took a picture of the famous mural on the Berlin Wall called Fraternal Kiss , depicting a historic 1979 kiss between two Soviet-era leaders: Leonid Brezhnev (on the left) and Erich Honecker (on the right), marking the celebrations of East Germany’s 30th anniversary. At the time, Brezhnev was the Soviet leader, and Honecker led East Germany. They are shown sharing a currywurst, Berlin’s best-loved fast food.