Italian Helicopter's Washington PR office flirts with Linked In to find Canada PR experts
ORNGE YOU GLAD YOU FOUND ME HERE IN CANADA THROUGH LINKEDIN? By Stephen Weir It was the promise of American money dropping into my lap that got my attention. All I had to do, the LinkedIn messages suggested, was to help a US based lobby group protect the reputation of an Italian helicopter manufacturer that could soon be in the cross-hairs of the Ontario Provincial Progressive Conservative Party and the Toronto Star. Piece of cake! The Italian company has sold helicopters to the province’s Ornge Air Ambulance operation at a possibly inflated price and people want to know why. At stake? AgustaWestland’s ability to sell Italian made military helicopters in Canada and the United States. It is a great assignment for someone like me. A little background: Three months ago Dan Hill, Washington Lobbyist for AgustaWestland helicopter (European military / civilian manufacturer) made contact. I g...