St Lucia Soca Stars Sing For Canadians Marking Carnival Week In Canada

No end to Friday night content online. SoundClash with Carib
Ricky T in SoundClash studio

Carnival’s Virtual Road was not the only weekend online event that drew cellphone audiences here in Toronto.  A live Canadian Sound Clash from St Lucia and cooking demonstrations using Carib Beer and Ice Cream also drew viewers, albeit at a much smaller scale than the Saturday Toronto digital Caribbean Carnival.

On Friday night it was all live from St Lucia.  Three Soca artistes: Ricky T; Cooyah; and Umpa performed in a studio online broadcast created just for Canadians celebrating Carnival Week.

A SoundClash, by the way, is a musical competition where crewmembers from opposing artistes pit their skills against each other. The one-hour unscripted show saw the Soca stars play all their hits and have fun with performing with each other!

 “It is this Covid 19 thing that we are all trying to shake it off with our music,” Ricky T told the Caribbean Camera. “There is no Carnival anywhere, so we hope that the viewers in Toronto dusted off last year’s costumes and danced to our music!”

Apparently they did. The Instagram counter showed that over 2,000 people logged onto Instagram to watch various segments of the Carib Beer Canada SoundClash.

Carib Beer also sponsored a carnival mixology show that has been showing on Instagram. Azalea (Zoe) Hart, a former Face of the Toronto Caribbean Carnival, has created a number of short videos creating Carnival beer based drinks for the festival season.   Pineapples and cucumbers and mint, works for us, but Carib Beer and ice cream?
 
Zoe, beer and ice cream


“At first, I was l like "Beer and ice cream, really?” But the full bodied and refreshing taste of Carib actually works with the richness and creaminess of the ice cream,” says Zoe.

Zoe has come a long way since her days with the Carnival.  Over 40 million people have checked out her various YouTube and Instagram videos and postings, and apparently many of them don’t mind mixing beer and ice cream either.




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