Marilyn Monroe’s concrete body now finished


Marilyn Monroe’s concrete body now finished

December 03, 2010
Stephen Weir

Special to the Toronto Star
Posted on the Star's site

Hazel McCallion believes that the “topping-off” of the 56-storey Absolute condominium is a giant step in making Mississauga a “Global City.”
The completion of the new 428-unit curvy cement and glass building is the making of an iconic attraction that will bring more boldly designed high-rises to the city and create a tourist attraction, Mississauga’s mayor says.
“This building has already set a new standard for design in Mississauga,” McCallion told a happy crowd of construction workers last week at a top-off party for the recently completed building.
The mayor, sharing a stage with the officials of Fernbrook Homes, Cityzen Development Group, Dominus Group and the Beijing based MAD Architects, urged the consortium to build again in her city and as soon as possible. Calling the Absolute tower, also known as the Marilyn Monroe building because of its curvy silhouette, an icon, she expects more builders will be inspired to use eye-catching designs in future projects.
The “topping-off” ceremony — the traditional way construction crews celebrate the end of pouring concrete on a major site — was held to mark the completion of Absolute 4 late last month.. Over 500 guests gathered in the building’s cavernous podium to wildly cheer on the mayor as she signaled the end of heavy construction on the twisty shaped condo.
The individual units are still to be completed, but the project is just a few months away occupation of the lower floors. Heavy construction continues on Absolute 5, Marilyn’s 50-storey equally curvaceous next-door neighbour.
In the growing forest of Mississauga condominium towers, the Marilyn Monroe is seen as the tallest, most striking tree in the woods. Construction on the tower began three years ago. It is one of five buildings and townhouses that make up the Absolute project, located at Hurontario St. Burnhamthorpe Rd., adjacent to the Square One Shopping Centre.
“We broke industry conventions and believe the affectionately called ‘Marilyn’ set new standards for design and certainly raises the bar for all future projects (in Mississauga),” said Sam Crignano, principal with Cityzen Development Group. Cityzen is a high-profile real estate development firm, and it and its sister company, Dominus Construction, are headquartered in downtown Toronto.
“The result has been a success in every regard. The number of enquires and the rate of sales set new records for the Mississauga condominium market.”
Crignano told the Toronto Star that only 10 of the building’s 428 suites are still available for purchase.
“This tower and its soon to be complete companion might not have been possible in many other cities” continued Crignano. “But what we found in Mississauga was a shared vision of the future and an unwavering belief that great design is the path to creating enduring value.”
Possibly inspired by the words of the late actress Marilyn Monroe — “Give a girl the right shoes, and she can conquer the world” — McCallion predicts that international interest in the project and her city will only grow. “This is not the end,” she said, “it is just the beginning.”


photo by: Bernard Weil/TORONTO STAR
Mississauga Mayor Hazel McCallion and Absolute architect Ping Jiang are framed by the two Absolute towers. A topping off ceremony took place last month at the Marilyn Monroe tower at left.


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