Posts

Showing posts with the label I-pod on helmet

Steve Jobs, I-Pads, Canon Cameras changing how press conferences are run

Image
Stephen Weir HUFFINGTON POST RAN THIS EDITED VERSION OF A BLOG POSTING ON JANUARY 14th . How Steve Jobs Transformed PR    Huffington Post 1.14.2012      See the full length blog at: http://20minutesoffame.blogspot.com/2011/09/was-it-only-year-ago-that-you-never-saw.html Last month when the Ontario Science Centre (OSC) held a media launch for an exhibition of miniature working models of some of Leonardo da Vinci's greatest inventions, Massimiliano Lisa, curator of the traveling show, dedicated the day to the memory of Steven Job. Lisa (no relation to Mona) compared the game changing genius of Da Vinci to the intellect of the recently deceased head of Apple. The room full of science geeks agreed with the visiting curator. Little did they know how much Jobs has changed how PR people like me stage media events -- including the event they were at. In the old days -- a year ago -- there was a certain never-stray-from blue print for the physical set-up of a press event. The