Sunday, 19 February 2012

Museum creates content for Facebook. Talks directly to children in their environment

Canada's first cultural attraction to host a Facebook Live event. From the Ontario Science Centre's Da Vinci exhibition
Da Vinci would have been impressed. A Facebook First is broadcast live from Leonardo exhibition at the Ontario Science Centre
It is what is coming to your Facebook account soon. A couple of weeks ago, radio show host William Doyle Marshall and I took in the very first Canadian museum Facebook "TV" broadcast to be held.
The Facebook Live event was at Toronto's Ontario Science Centre (Canada) in their exhibition hall where they have a traveling exhibition about the inventions of Leonardo daVinci. The Science Museum brought in a panel of experts from as far away as Italy to talk on camera to educators and young Facebook followers about the genius of the Italian inventor who died five centuries ago.
The hour-long broadcast shown in real time on Facebook had a very large cast of characters (most shown in picture below) and probably had a very large budget (Wendy Mesley doesn't come cheap). Facebook keeps tight controls on the "broadcast rights" for these shows, and, only an approved camera crew (not shown) could be used.
In the changing landscape of media, it is very hard for a public cultural institution to find a place to talk seriously about their exhibitions, without buying advertorial programming in the off-hour wasteland of broadcast TV.
The Science Centre provided an hour of live content on Facebook and was able to reach children on a medium where they are known to be found. Educational. Interesting. Worthy, but, advertorial none-the-less. 
The Medium Isn't The Message
Science Centre expert  Hooley McLaughlin talked about the importance of talking with students about science. "Da Vinci exemplified living a full, rich life, letting his imagination wander in daily life," he said following the Facebook broadcast. "That is a powerful message. He didn't differentiate between art and science. (Young Canadians) don't have to think of themselves as one type, having one career. You can invent in any area of your life."
William and I were the only "media" at the event. We were in a public hall next to the broadcast area. I couldn't hear it very well and the lighting was awful. Didn't matter since the DaVinci debate was meant for computers - where it looked great. Watched most of it on my Blackberry while sitting in the audience.
Part of the team that staged the da Vinci Facebook Live Event
The “Inspiring Inventiveness: Beyond da Vinci” panel included Kobo founder Michael Serbinis (centre - eyes closed), da Vinci expert Massimiliano Lisa (second from left with eyes closed), Today’s Parent executive editor Sandra Martin (3rd from left - eyes open!!!) and the Science Centre’s chief science officer, Hooley McLaughlin (far left eyes closed). Broadcast live inside Leonardo da Vinci’s Workshop: The Exhibition, was moderated by CBC host Wendy Mesley (fourth from left with eyes open - standing under shelf of skulls).
(I was going to post this report in one of my blogs but thought Facebook was a more suitable place for it! So this appeared on one of my two blogs an hour before appearing here)

Sunday, 5 February 2012

DreamMaker Real Estate Brokerage plays its part in the 2015 PanAm Games

In September 2011 Canada's number one "black" high-end magazine published the following article.  It has my by-line.  It was, I assume, based on presser I sent out for the Diversity Business Network's Pan Am Games project.  Saw the article when it came out, but, missed my by-line.


By Stephen Weir
DreamMaker Realty is not your typical real estate brokerage. “We help individuals, families and organizations build new lives for themselves using real estate as an investment vehicle,” says Isaac Olowolafe, the company’s president and CEO.
With such an approach, it’s no wonder Dream Maker Realty, which includes a real estate investment company that owns or manages more than 200 properties in the Greater Toronto Area (GTA), is the 2011 winner of the Harry Jerome Business Award.
The company also has a partnership with University of Toronto and the African Canadian Social Development Council for a not-for-profit “build our wealth” campaign with a vision to transform 100,000 lives in low-income communities by building $9.2-billion in generational wealth.
On top of that, as realty consortium leader for the Diversity Business Network (DBN), Olowolafe is committed to working with and mentoring other diverse-owned real estate brokerages to sell off the residential and commercial units being developed by Waterfront Toronto and Infrastructure Ontario for the 2015 PanAm/Parapan American Games.
“The athletes’ village for the Games is integrated into the new West Don Lands community, transforming former industrial land into a beautiful new neighbourhood,” says Olowolafe. “This mixed-use neighbourhood should be in high demand as a place to live after the Games conclude.”
Courtney Betty, founder and president of DBN, which is dedicated to building supplier diversity awareness within Canada as well as being a partner to Toronto 2015 in its procurement strategies, says his company is pleased to work with Dream Maker Realty. “Olowolafe’s company has all the attributes we seek in a consortium leader such as providing education and mentorship to the wider diverse community,” Betty says.
The Pan/Parapan American Games are expected to generate more than $1.4-billion in spending across the GTA. TO2015, the committee organizing the Games, has committed to encouraging Tier 1 supply and service companies by awarding 10 points for diversity in all procurement opportunities. “Diversity is for the Toronto Games what [green efforts were] for the Vancouver Olympics,” says Ian Troop CEO, TO2015.

Isaac Olowolafe, the company’s president and CEO
Meanwhile, Olowolafe looks forward to partaking in a groundbreaking business venture. “It will be great to be a part of history,” he says. “Toronto is probably the most diverse city on the planet and it is great that the Games are recognizing the importance of diverse-owned businesses in their contracting out of services. It just makes great business and community sense.”